About

Hi, I’m Kathia Esquivel-Gonzalez, a versatile marketing professional with experience spanning both the nonprofit and private sectors. I earned my bachelor’s degree in Bilingual Healthcare Studies from Sam Houston State University, where I developed a strong foundation in organizational management, strategic communication, and business operations. Currently, I’m expanding my expertise by pursuing a Master’s in Marketing, refining my skills in branding, consumer behavior, and strategic planning.

Before transitioning into Healthcare Studies, I initially studied theatre and interior design during my undergraduate years. Taking courses in color theory, set design, computer and image rendering sparked my passion for visual storytelling and creative problem-solving—skills that continue to shape my approach to marketing today.

I thrive in collaborative, creative environments where innovative strategies and diverse perspectives drive impactful results. My experience across different industries has given me the flexibility to adapt, strategize, and execute in dynamic roles. Whether I’m helping nonprofits amplify their mission or working in the private sector to develop strategic marketing initiatives, I bring a unique blend of analytical thinking and imaginative execution to every project.

I am passionate about building meaningful connections, exploring fresh perspectives, and integrating creativity into marketing strategies. My enthusiasm for innovation, storytelling, and continuous learning fuels my drive to create compelling campaigns that truly resonate with audiences.

Let’s connect and create something impactful together!

Certifications

  • This certification provides in-depth training on best practices for crafting high-performing email campaigns, audience segmentation, automation, and data-driven optimization within LinkedIn’s ecosystem and beyond.

    ✔ Building and growing an engaged email list to maximize reach and impact

    ✔ Crafting compelling email content that increases open rates and click-throughs

    ✔ Personalizing campaigns through segmentation and automation for targeted engagement

    ✔ Optimizing subject lines, email structure, and CTAs to improve deliverability and effectiveness

    ✔ Analyzing key email marketing metrics (open rates, conversions, A/B testing) to refine strategy

    ✔ Integrating LinkedIn email marketing tools to enhance outreach and lead generation

  • This certification provides hands-on training in email design, customer engagement, analytics, and automation workflows to drive measurable marketing success.

    ✔ Creating and managing email marketing campaigns that drive engagement and conversions

    ✔ Using audience segmentation and personalization to target the right customers

    ✔ Optimizing email design and content for improved deliverability and open rates

    ✔ Automating workflows and customer journeys to enhance efficiency and retention

    ✔ Utilizing A/B testing and analytics to measure and improve campaign performance

    ✔ Integrating Mailchimp with e-commerce platforms and CRM tools for seamless marketing

  • Covers key areas such as market research, product strategy, roadmapping, agile development, stakeholder management, and data-driven decision-making.

    ✔ Understanding customer needs and market trends to drive product innovation

    ✔ Defining product vision and strategy that aligns with business objectives

    ✔ Creating and managing product roadmaps to ensure successful execution

    ✔ Collaborating with cross-functional teams, including engineering, marketing, and sales

    ✔ Applying agile methodologies and lean principles for iterative product development

    ✔ Utilizing data analytics to optimize product performance and user experience

  • This certification provides a data-driven approach to measuring, optimizing, and proving the impact of social media strategies on business growth.

    ✔ Understanding key performance indicators (KPIs) and analytics to measure success

    ✔ Developing data-driven social media strategies that align with business goals

    ✔ Optimizing ad spend and organic reach for maximum engagement and conversions

    ✔ Utilizing advanced tools and metrics to track audience behavior and campaign effectiveness

    ✔ Proving and increasing ROI through testing, A/B analysis, and conversion tracking

    ✔ Enhancing customer engagement while maintaining cost-efficiency